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Aparim

Precision digital infrastructure for ambitious brands.

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  • Social Strategy
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Built in Next.js · Hosted on Vercel

Services/Web Engineering
/ 05Web Engineering

Sites that convert, not just load.

We build websites the way product teams build software: typed, tested, performance-budgeted, instrumented. Every page has a job — capture, qualify, convert — and we measure whether it's doing that job. Stacks vary (Next.js, Webflow, Shopify Hydrogen), but the discipline doesn't.

Scope a projectSee related work
Typical outcome
98
Avg. Lighthouse
Includes
  • Next.js / React
  • Webflow
  • Shopify
  • CRO

— What we do

The full surface area
of web engineering.

/ 01

Next.js & React

Production marketing sites and apps on Next.js 15 with TypeScript, edge rendering, and a measurement stack wired from day one.

/ 02

Webflow & No-Code

Webflow builds for teams that need editor control without engineering bottlenecks. Custom code where the platform stops short.

/ 03

Shopify & Headless Commerce

Shopify Plus theme work, Hydrogen frontends, and the surrounding ecosystem (Klaviyo, Recharge, Shopify Flow) integrated cleanly.

/ 04

Conversion Rate Optimization

Heatmaps, session replay, hypothesis-driven A/B testing, and analytics hygiene. The site keeps improving after launch.

— What you get

Deliverables, not slides.

Each engagement ships a defined set of artifacts you own. No vendor lock-in, no documents that exist to justify the invoice.

  • 01Discovery, IA, and conversion-mapped wireframes before any visual design
  • 02Custom design system in Figma aligned to brand and component library
  • 03Production build on the right stack (Next.js, Webflow, or Shopify)
  • 04Analytics + experimentation stack (GA4, PostHog, or similar)
  • 05Performance budget enforced in CI (Core Web Vitals + Lighthouse)
  • 06Post-launch CRO sprint with prioritized test backlog

— Questions

Things people ask us
on the first call.

How long does a typical marketing site take?+

Six to ten weeks for a 10–20 page marketing site, end-to-end. Faster is possible if the brand and content are locked; slower if we're rebuilding identity in parallel.

Do you do design, or just build?+

Both. Most of our value is in the synthesis — design that knows what's hard to build, engineering that knows what converts.

What happens after launch?+

We offer a CRO retainer that covers experimentation, performance, and incremental feature work. Or we hand it off cleanly — your team owns the code.

Other disciplines

All services

Performance Marketing

Paid acquisition, engineered.

Explore

Workflow Automation

Operations that scale without headcount.

Explore

Amazon Marketplace

From listing to category leader.

Explore

Social Strategy

Content that compounds.

Explore
Engage on Web Engineering

Want to see what this
looks like for you?

Book a 30-minute call. We'll walk through your current web engineering setup and identify the three highest-leverage moves before any commitment.

Book a strategy callor email hello@aparim.com
48h
Response time
30m
Strategy call
$0
No commitment