Selected work
What we built.
What changed.
A short rotation of engagements across the disciplines. Each one started with a measurement problem before it became a marketing one.
/ 01 · Case study8 months
DTC Apparel · Outdoor
Northbound Outfitters
−54%
Blended CAC
3.8x
Blended ROAS
Performance MarketingAmazon MarketplaceWeb Engineering
Rebuilt the paid acquisition stack and inventory-aware ad pacing for a fast-growing outdoor brand. Took blended CAC from $84 to $39 in two quarters.
Sample case study
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/ 02 · Case study5 months
B2B SaaS · Ops Tools
Kernel & Co.
70%
BDR time reclaimed
3.1x
Qualified pipeline
Workflow AutomationWeb EngineeringPerformance Marketing
Automated 70% of the inbound qualification motion and rebuilt the marketing site on Next.js. Sales now starts every call with a real intent score.
Sample case study
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/ 03 · Case study9 months
CPG · Specialty Food
Mercato Pantry
2.8x
Sales velocity
−18%
TACoS
Amazon MarketplaceSocial StrategyPerformance Marketing
Took a regional pantry brand from Amazon afterthought to category top-10. Sales velocity 2.8x in nine months while protecting unit margin.
Sample case study
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Sample case studies for design and structure — to be replaced with real client outcomes.
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