We run paid acquisition the way a quant fund runs trades: hypothesis, instrumentation, deployment, attribution, iteration. Every campaign is wired into a measurement stack you actually trust — server-side events, post-purchase surveys, MMM where it matters — so we optimize against contribution margin, not platform-reported conversions. The result is a media program that compounds: smaller blended CAC, larger profitable spend ceiling, fewer surprises on the P&L.
— What we do
Google, Bing, and YouTube. Account architecture rebuilt around margin, not match types. Search query mining, asset velocity, and bid logic tuned weekly.
Meta, TikTok, Reddit, and emerging surfaces. Creative testing systems that generate 40+ variants per cycle without burning the team out.
Mid-funnel reach via DV360, StackAdapt, and native networks. Custom audiences built from first-party data, not pixel decay.
Server-side tracking, GA4 hardening, and incrementality testing. We tell you what's actually driving revenue — not what each platform claims.
— What you get
Each engagement ships a defined set of artifacts you own. No vendor lock-in, no documents that exist to justify the invoice.
— Questions
We're most effective with brands spending $50K+/month in paid media, where the operational lift of a real measurement stack pays for itself. Below that, we'll tell you honestly if you'd be better served by a senior freelancer.
Yes — static, motion, and short-form video. Creative is the single biggest driver of paid social performance, so we treat it as a core deliverable, not a partner outsource.
Server-side tracking via the Conversions API, post-purchase surveys for self-reported attribution, and periodic geo-lift or holdout tests for incrementality. No single source — triangulation.
Book a 30-minute call. We'll walk through your current performance marketing setup and identify the three highest-leverage moves before any commitment.