Kernel & Co.

Automated 70% of the inbound qualification motion and rebuilt the marketing site on Next.js. Sales now starts every call with a real intent score.

Engagement: 5 months
Services: Workflow Automation Web Engineering Performance Marketing

— Outcomes

70%

BDR time reclaimed

3.1x

Qualified pipeline

−41%

CAC payback

12d

New page → live

— The Challenge

Where they were stuck.

Kernel's BDRs were spending 60% of their week qualifying inbound leads that mostly weren't a fit. The CRM was siloed from the product, and the marketing site — a legacy WordPress build — couldn't ship a landing page without engineering involvement.

— The Approach

What we built
and in what order.

01Designed a lead-scoring pipeline that pulls firmographic data (Clearbit, Apollo), enriches against product signals, and routes only qualified leads to BDRs.
02Built an n8n-driven outbound enrichment loop that triages 800+ weekly form submissions in under 60 seconds.
03Rebuilt the marketing site on Next.js with a typed CMS and a modular landing-page system the growth team owns end-to-end.
04Wired Google Ads to the new scoring model — bidding optimizes against qualified pipeline, not raw lead volume.

Sample case study — replace with real client outcome.