Mercato Pantry

Took a regional pantry brand from Amazon afterthought to category top-10. Sales velocity 2.8x in nine months while protecting unit margin.

Engagement: 9 months
Services: Amazon Marketplace Social Strategy Performance Marketing

— Outcomes

2.8x

Sales velocity

−18%

TACoS

Top 10

Category rank

+340%

Organic followers

— The Challenge

Where they were stuck.

Mercato had wholesale distribution and a loyal local following but treated Amazon as a side channel. Listings were keyword-thin, PPC was set-and-forget, and the brand was losing the buy box on its own SKUs to resellers undercutting on price.

— The Approach

What we built
and in what order.

01Re-enrolled Brand Registry, took back the buy box, and rebuilt listings around the search terms that actually drive conversion in the category.
02Restructured Sponsored Products + Brands campaigns around margin tiers; killed branded waste and reinvested in conquest terms.
03Built a Reels-led social motion featuring the founder and customers — the brand voice that already worked locally, now produced at weekly cadence.
04Layered Meta retargeting into the funnel — Amazon for purchase, Meta for awareness and consideration.

Sample case study — replace with real client outcome.